Packaging is the first thing consumers interact with after purchasing their favorite boba tea drink. So to keep your boba tea brand in people’s minds, their journey to your products, starting with packaging, has to be enjoyable to be memorable.

The last three months of the year are full of these consecutive holiday celebrations where people gather to party with friends and family with music, food and drinks. We have a list of themed vodka martinis cocktails for holidays.

Offering your customers limited flavors is the perfect way to kick off the holiday season. It can also increase customer anticipation, boost customer satisfaction, attract new customers, and encourage people to try all the flavors as they might run out of stock.

Did you know that salted caramel is considered one of the most crave-able foods? In addition to sugar and salt being two of the most addictive substances, sugar can release serotonin, also known as the “happy” hormone.

The color black evokes a feeling of sophistication and luxury. The color and style of to-go packaging can send a message to customers about the type and quality of the food served.

Boba tea is a very versatile drink that comes in many, many flavors. They come in so many varieties that first-time customers may find the menu overwhelming. With these flavors come the different types of boba toppings as well, and there are four common types every boba tea business should know. These boba toppings can be used in a variety of drinks.

Fall is a season with distinct flavors (looking at you PSL) associated with it, allowing people to be able to attach memories to the season. Here are 15 creative fall drink ideas to combine different autumn flavors.

Investing in quality ingredients and packaging and innovating products are just some of the ways to make your boba tea business survive today

Papaya is another sweet tropical fruit. It’s unique dark orange color and creamy texture makes this a favorite to either eat as is or blended in a drink.

This demand for boba tea has probably made you start a boba tea shop of your own. And just like any business, surviving competitors is tough. So to stand out from the competition, consider 5 epic marketing tips for your boba tea business.